Social Media
Chang Yul Park
The Challenge
As a brand-new project, Chang Yul Park needed a strong visual identity that would establish its presence and communicate its purpose.
The challenge was to create a brand that felt inviting, culturally relevant, and representative of Bhutan’s deep connection to nature and community.
It needed to capture the park’s essence while being distinct, memorable, and future-ready.
The Solution
Wangyel Studio developed a fresh and inspiring brand identity for Chang Yul Park, shaping its visual presence from the ground up.
The branding embodies the harmony between nature and modernity, using organic elements, vibrant colors, and elegant typography.
Our approach ensured that the park’s identity would resonate with both locals and visitors, positioning it as a premier destination for relaxation, recreation, and cultural gatherings in Bhutan.
