Branding | Web Development | Cloud
Bhutan Innovation Lab
A national platform embedded in the Office of the Prime Minister to reimagine governance, drive public sector innovation, and deliver bold, data-informed solutions to Bhutan’s most pressing challenges. Powered by UNDP, the Lab brings together government, civil society, youth, private sector, and citizens to co-create impactful solutions.
The Challenge
The challenge was to create a complete brand identity system that is authoritative yet creative, collaborative and aesthetically pleasing.
The logo design had to be digital-first and versatile in many uses, well-thought out to be able to work with various backgrounds and brand pattern which easily helps to expand the brand system, if required. It should convey collaboration while still showcasing hints of our culture throughout the identity.
The Solution
The innovation labs/boxes form a solid foundation for the logo upon which the icon is placed. The icon represents a fusion of the Bhutanese scripture placed right above the letter ‘I’ conveying Inno – short for Innovation.
The brand pattern is a radial pattern of the icon forming a sun like structure to convey innovation and brilliance.
The website is a dynamic website featuring their projects and accessibility inclusion.
We integrated seamless responsiveness for mobile users to showcase BIL’s initiatives.
The result? A visually striking brand and digital experience that elevates BIL as the innovation centre for Bhutan.
